Privacy Policy

This Privacy Policy outlines the practices of Popsalie (referred to as the "Site", "we", "us", or "our") concerning the collection, use, and disclosure of your personal information. It applies when you visit popsalie.com (the "Site"), use our services, make a purchase through the Site, or communicate with us in any way related to the Site—all of which are collectively termed the "Services". For the purpose of this Privacy Policy, "you" and "your" refer to any user of the Services, including customers, website visitors, or any individual whose information we have collected in accordance with this Policy.
We urge you to read this Privacy Policy thoroughly.

1. Updates to This Privacy Policy

We reserve the right to update this Privacy Policy periodically. Such updates may be made to reflect changes in our operational practices, or to comply with legal or regulatory requirements. When we update the Policy:
  • We will post the revised version on the Site.
  • We will update the "Last updated" date.
  • We will take any additional steps mandated by applicable law.

2. Collection and Use of Your Personal Information

To deliver the Services, we gather personal information about you from multiple sources (detailed below). The type of information we collect and how we use it depends on how you interact with us.
Beyond the specific uses outlined in subsequent sections, we may use the information we collect to:
  • Communicate with you;
  • Provide, maintain, or enhance the Services;
  • Comply with any legal obligations;
  • Enforce applicable terms of service;
  • Protect or defend the Services, our rights, and the rights of our users or other parties.

3. Types of Personal Information We Collect

The personal information we obtain about you varies based on your interaction with our Site and use of our Services. When we refer to "personal information", we mean information that identifies, relates to, describes, or can be associated with you. The sections below detail the categories and specific types of personal information we collect.

3.1 Information Collected Directly from You

You may submit the following information to us directly through the Services:
  • Contact details: This includes your name, physical address, phone number, and email address.
  • Order information: This covers your name, billing address, shipping address, payment confirmation, email address, and phone number.
  • Account information: This comprises your username, password, security questions, and other details used to secure your account.
  • Customer support information: This includes any content you choose to include in communications with us (e.g., when sending a message via the Services).
Certain features of the Services require you to provide specific personal information. While you may choose not to provide this information, doing so may prevent you from accessing or using those particular features.

3.2 Information Collected About Your Usage

We may automatically collect information about your interaction with the Services—this is referred to as "Usage Data". To collect Usage Data, we use tools such as cookies, pixels, and similar technologies (collectively called "Cookies").
Usage Data may include:
  • Details about how you access and use the Site and your account;
  • Device information;
  • Browser information;
  • Network connection details;
  • Your IP address;
  • Other data related to your interaction with the Services.

3.3 Information Obtained from Third Parties

We may also receive information about you from third parties, including vendors and service providers who collect data on our behalf. Examples of such third parties include:
  • Companies that support our Site and Services (e.g., Shopify);
  • Payment processors, who collect payment information (such as bank account details, credit/debit card information, and billing addresses) to process your payments. This is done to fulfill your orders and provide the products or services you requested, as part of our contractual obligations to you.
Additionally, when you:
  • Visit our Site;
  • Open or click on emails we send;
  • Interact with our Services or advertisements;
We or the third parties we work with may automatically collect certain information using online tracking technologies. These technologies include pixels, web beacons, software developer kits (SDKs), third-party libraries, and cookies.
Any information obtained from third parties will be handled in line with this Privacy Policy. For more details on external platforms, see the section "5. Third-Party Websites and Links" below.

4. How We Use Your Personal Information

4.1 Providing Products and Services

We use your personal information to deliver the Services, as required to fulfill our contract with you. This includes:
  • Processing your payments;
  • Fulfilling your orders;
  • Sending you notifications related to your account, purchases, returns, exchanges, or other transactions;
  • Creating, maintaining, and managing your account;
  • Arranging shipping and facilitating returns or exchanges;
  • Supporting other account-related features and functionalities.
We may also enhance your shopping experience by allowing Shopify to link your account with other Shopify services you may choose to use. In such cases, Shopify will process your information in accordance with its own Privacy Policy and Consumer Privacy Policy.

4.2 Marketing and Advertising

We may use your personal information for marketing and promotional activities, such as:
  • Sending marketing, advertising, or promotional communications via email, text message, or postal mail;
  • Displaying advertisements for products or services to you;
  • Tailoring the Services and advertising on our Site and other websites to better match your interests.
If you are a resident of the European Economic Area (EEA), the legal basis for this data processing is our legitimate interest in promoting and selling our products, as outlined in Article 6(1)(f) of the General Data Protection Regulation (GDPR).

4.3 Security and Fraud Prevention

We use your personal information to:
  • Detect, investigate, or address potential fraudulent, illegal, or malicious activity.
If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly advise you not to share your username, password, or other access details with anyone. If you suspect your account has been compromised, please contact us immediately.
For EEA residents, the legal basis for this processing is our legitimate interest in maintaining a secure website for you and other customers, as per Article 6(1)(f) of the GDPR.

4.4 Communication and Service Improvement

We use your personal information to:
  • Provide customer support;
  • Improve the quality and functionality of our Services.
For EEA residents, the legal basis for this processing is our legitimate interest in being responsive to your needs, delivering effective services, and maintaining our business relationship with you—consistent with Article 6(1)(f) of the GDPR.

5. Cookies

Like many websites, we use Cookies on our Site. For specific details about the Cookies we use (including those related to powering our store via Shopify), please visit https://www.shopify.com/legal/cookies.
We use Cookies to:
  • Operate and improve the Site and Services (including remembering your actions and preferences);
  • Conduct analytics to better understand how users interact with the Services (this is based on our legitimate interest in administering, improving, and optimizing the Services).
We may also allow third parties and service providers to use Cookies on our Site. This helps tailor the services, products, and advertising displayed on our Site and other websites to your interests.
Most web browsers automatically accept Cookies by default. However, you can configure your browser settings to delete or reject Cookies. Note that removing or blocking Cookies may:
  • Negatively impact your user experience;
  • Cause some Services (including specific features and general functionality) to work incorrectly or become unavailable.
Additionally, blocking Cookies may not fully prevent us from sharing information with third parties (e.g., our advertising partners).

6. Disclosure of Your Personal Information

We may disclose your personal information to third parties in specific circumstances, including for contract fulfillment, legitimate business purposes, or other reasons permitted by this Privacy Policy. These circumstances include:
  1. Vendors and service providers: We share information with third parties that perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping.
  2. Business and marketing partners: We share information with partners to provide services and deliver advertising to you. These partners will handle your information in line with their own privacy notices.
  3. With your consent: We disclose information to third parties when you direct us to do so, request such disclosure, or provide consent (e.g., to ship products to you, or through your use of social media widgets or login integrations).
  4. Corporate affiliates: We share information with our affiliates or within our corporate group, based on our legitimate interest in operating a successful business.
  5. Business transactions and legal compliance: We disclose information in connection with business transactions (e.g., mergers or bankruptcy proceedings), to comply with legal obligations (including responding to subpoenas, search warrants, or similar requests), to enforce applicable terms of service, or to protect/defend the Services, our rights, and the rights of our users or other parties.

Categories of Personal Information Disclosed and Recipients

The table below lists the categories of personal information (including sensitive personal information) we disclose, and the recipients of such information. These disclosures align with the purposes outlined in "2. Collection and Use of Your Personal Information" and "6. Disclosure of Your Personal Information".
Category of Personal Information Categories of Recipients
- Identifiers (e.g., basic contact details, order information, account information)

- Commercial information (e.g., order details, shopping data, customer support information)

- Internet/network activity (e.g., Usage Data)

- Geolocation data (e.g., locations determined by IP address or other technical means)
- Vendors and third-party service providers (e.g., internet service providers, payment processors, fulfillment partners, customer support providers, data analytics firms)

- Business and marketing partners

- Affiliates
We do not use or disclose sensitive personal information without your consent, nor do we use it to infer characteristics about you.
With your consent, we also share personal information to support advertising and marketing activities.

7. Third-Party Websites and Links

Our Site may contain links to websites or online platforms operated by third parties. If you click on links to sites that are not owned or controlled by us, you should review the privacy policies, security policies, and terms of service of those third-party sites.
We do not guarantee the privacy or security of these external sites, nor do we take responsibility for the accuracy, completeness, or reliability of information found on them. Any information you share on public or semi-public platforms (including third-party social networking sites) may be visible to other users of the Services or the third-party platform—and there may be no restrictions on how we or third parties use this information.
The inclusion of links to third-party sites does not, by itself, imply endorsement of the site’s content or its owners/operators—unless explicitly stated on the Services.

8. Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with their personal information, you may contact us using the details below to request its deletion.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as defined by applicable law) the personal information of individuals under 16 years of age.

9. Security and Retention of Your Information

Please note that no security measures are completely foolproof or impenetrable—we cannot guarantee "perfect security". Additionally, any information you send to us may not be secure while in transit. We recommend avoiding insecure channels when communicating sensitive or confidential information to us.
The length of time we retain your personal information depends on several factors, including:
  • Whether we need the information to maintain your account;
  • Whether the information is required to provide the Services;
  • Legal obligations we must comply with;
  • The need to resolve disputes;
  • The need to enforce applicable contracts or policies.

10. Your Rights

Depending on your place of residence, you may have some or all of the rights listed below regarding your personal information. These rights are not absolute—they may apply only in specific circumstances, and we may decline your request if permitted by law.

10.1 Key Rights

  • Right to Access/Know: You may request access to the personal information we hold about you, including details on how we use and share this information.
  • Right to Delete: You may request that we delete the personal information we maintain about you.
  • Right to Correct: You may request that we correct any inaccurate personal information we hold about you.
  • Right to Portability: You may request a copy of the personal information we hold about you, and in certain cases (with exceptions), ask us to transfer this information to a third party.
  • Right to Opt Out of Sale/Sharing or Targeted Advertising: You may direct us not to "sell" or "share" your personal information, or opt out of having your personal information processed for "targeted advertising" (as defined by applicable privacy laws). Note: If you visit our Site with the Global Privacy Control opt-out signal enabled, we will automatically treat this as an opt-out of "sale" or "sharing" of your information for the device and browser used—depending on your location.
  • Right to Restrict Processing: You may request that we stop or restrict the processing of your personal information.
  • Right to Withdraw Consent: If we rely on your consent to process your personal information, you may withdraw this consent.
  • Right to Appeal: If we decline your request, you may appeal our decision by replying directly to our denial.
  • Right to Manage Communication Preferences: We may send you promotional emails. You can opt out of these at any time using the "unsubscribe" option in our emails. Even if you opt out, we may still send non-promotional emails (e.g., updates about your account or orders).

10.2 Exercising Your Rights

You may exercise these rights through designated features on our Site, or by contacting us using the details provided in "12. Contact".
We will not discriminate against you for exercising any of these rights. Before responding to your request, we may need to collect information (e.g., your email address or account details) to verify your identity.
Under applicable law, you may authorize an agent to make requests on your behalf. Before acting on such a request, we will require the agent to provide proof of your authorization—and we may ask you to verify your identity directly with us.
We will respond to your request in a timely manner, as required by applicable law.

11. Complaints

If you have concerns about how we process your personal information, please contact us using the details in "12. Contact".
If you are not satisfied with our response, you may have the right to:
  • Appeal our decision by contacting us again (using the same details);
  • Lodge a complaint with your local data protection authority—depending on your place of residence.

12. International Users

Your personal information may be transferred, stored, and processed outside the country where you reside. It may also be processed by our staff or third-party service providers/partners located in these countries.
If we transfer your personal information outside Europe, we will use recognized transfer mechanisms to ensure protection. These mechanisms include:
  • The European Commission’s Standard Contractual Clauses;
  • Equivalent contracts issued by the relevant UK competent authority (as applicable);
Unless the transfer is to a country that has been deemed to provide an adequate level of data protection.

13. Contact

If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please reach out to us via:
  • Email: service@popsalie.com
  • Phone: +18453183300